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Andrea Dowie
Visual Merchandising / Retail Styling
LATEST PROJECTS
MOR Skincare Products
My first project was to merchandise toiletries or skincare products using two A4 posters. The posters and products are arranged in a zigzag formation so that the eye runs across the display in this manner. I used MOR products for the display and photographed pink paper roses for the posters.
Harrods Groceries & Homewares
The second project was to merchandise groceries or homewares using an A3 poster as a backdrop. I chose Harrods Earl Grey and created a poster using text and graphics from the tea packet. I also incorporated a toy London bus and a Harrods Union Jack Shopping bag to give the display a modern London theme.
Project | 01
Project | 02
Project | 03



Hipp Happenings Party Supplies
In this display I incorporated two design elements: line and repetition. I chose to merchandise party supplies as it allowed me to use streamers to represent the line element. I also used spotted paper plates and paper cups from Hipp Happenings to create repetition in the display. Another example of repetition is the photo of the display itself used in the poster backdrop.
Igloo Horoscope Books
The purpose of this display was to incorporate two design elements: radiation and dominance. I chose to merchandise Igloo horoscope books as the zodiac wheel design on the cover lent itself well to the radiation concept. For the backdrop I created an A2 size poster featuring a larger version of the zodiac wheel. This wheel forms the dominant element of the display. To this I added radiating lines to suggest sunbeams radiating from the sun in the centre of the wheel.
Project | 04

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