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Andrea Dowie
Visual Merchandising / Retail Styling
LATEST PROJECTS
1930s Style Accessories
The requirement of this project was to create a flat lay using women's fashion accessories or stationary. Flat lay photography has been very popular on Instagram over the last few years and a particularly popular concept has been the photographing of fashionable handbag contents. I thought it would be interesting to create a flat lay display featuring what might be the contents of lady's handbag in the 1930s. I included an image of Ginger Rogers to suggest to the viewer this was my intention.
Project | 06
Project | 05
Vintage Haberdashery
For this display I chose to merchandise a collection of vintage haberdashery items. The main feature of this display is the contrasting materials and textures. I have used a piece of 1940s cotton seer-sucker dress making fabric depicting Spanish motifs and roses. This overlaps a piece of 1950s upholstery fabric featuring classic '50s diamond design and flower cart image. I have also included an assortment of vintage items including buttons and pinking shears. All other items are contemporary but blend in sufficiently with the older pieces.
Project | 07
Patons Wool
For this flatlay display I have used knitting and crochet related products. I have incorporated a Patons crochet pattern book with coloured wool required for this pattern. For the backdrop I have used a crocheted blanket and also added a small blue crocheted square as an example. To add interest to the display I have included some crochet hooks and knitting needles as well as a sample of knitting in the top right hand corner.
Project | 08
Paris Correspondence
This flatlay display features items a person may receive from a friend visiting Paris. Starting with a coffee table book on Paris I added postcards and letters as well as two small soap boxes which were designed to resemble parcels. At the top of the display I added two Eiffel Tower keyrings which are typical items bought as souvenirs for friends.
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